Top 5 Beauty Retail Apps on iOS in Portugal: Q2 2023 Performance

In Q2 2023, the top 5 beauty retail apps on iOS in Portugal showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here is a detailed look at how each app fared during this period.

Sephora - Maquilhagem e Perfum saw fluctuations in weekly downloads, starting with 1.2K downloads in late March and peaking at 1.4K in mid-April. The downloads then dipped to a low of 698 by the end of May before recovering slightly to 764 in the last week of June. Despite these variations, the app did not generate any revenue during this period.

LOOKFANTASTIC: Beauty & Makeup experienced a more stable trend in weekly downloads, with numbers ranging from 174 to 275. The app ended the quarter with 207 downloads in the final week of June. Active users for LOOKFANTASTIC gradually decreased from 1.2K in late March to 992 by the end of June.

Douglas – Perfumes e Cosmética maintained a consistent download rate, starting at 246 in late March and ending at 217 in the last week of June. The app did not record any revenue during this period.

Lush Fresh Handmade Cosmetics had a relatively low download rate, with a peak of 72 downloads in late May and a low of 13 by the end of June. Active users showed a similar pattern, peaking at 54 in late May before dropping to 30 by the end of the quarter.

CHARLOTTE TILBURY had a varied performance in downloads, starting at 123 in early June, dipping to 8 mid-month, and then spiking to 168 in the final week. Active users followed a similar trend, starting at 92 and ending at 199 by the end of June.

These insights are based on data from Sensor Tower, where more detailed analytics and insights can be found.